Config 2027
Envisioning the kinetic branding material for Config 2027, Figma's annual conference.
PROJECT DETAILS
Timeline
Spring 2026
Deliverables
Static and Kinetic Logo, Promotional Reel, Event Materials
Overview
Located in San Francisco and set in the middle of June, Config is Figma’s conference for product designers. Targeted towards individuals who are in the product design industry, aspiring product designers, and active users of Figma, Config is a place to meet thousands of incredible designers, learn about Figma’s new features, and attend keynotes by leading designers in the industry.
The Challenge: Reimagine Config's brand identity for 2027 — creating a kinetic system that feels entirely new while honoring what makes the conference distinctly Figma.
INSPIRATION
Going into this assignment, I researched past Config material and motion graphics that inspired me. I was really drawn to bright colors and seamless transitions.
I selected inspiring, shapes, bright, movement, and engaging as guiding keywords for how I wanted my branding to translate.
IDENTITY SYSTEM
I created a unique grid for each letter in the name Config for the creation of the logo.
APPLICATION
