Sofia
A Bulgarian luxury fashion brand honoring the women who built a textile legacy.
PROJECT DETAILS
Timeline
Spring 2026
Deliverables
Logo, Typography, Color Palette, Brand Applications
Overview
Given the constraint of "courage," I was tasked with creating a brand identity for a Bulgarian textile company. Rather than default to heritage as decoration, I used it as the conceptual foundation — building a luxury fashion brand around the women whose embroidery was an act of quiet resistance.
The Challenge: Envision a brand identity system that transforms Bulgarian textile heritage and the constraint of courage into a cohesive logo, typography, and brand applications.
PROCESS
I started with curating a mood board of existing luxury brands incorporating patterns into their design, as well as Bulgarian stamps and textile patterns. Looking at traditional Bulgarian clothing, I did color testing on a pattern I created and researched typography to fit my brand. I was keen on looking for body text that originated from a Bulgarian designer or type foundry to be able to be authentic to the brand's roots.
IDENTITY
Hot pink is the accent color of the brand, representing the courage of Bulgarian women. Additionally, I chose a monochromatic color palette consisting of pinks and the traditional Bulgarian red to further highlight women empowerment.
I chose ApparatCond Light as the typeface for body text. ApparatCond Light was created by Botio Nikoltchev, a Bulgarian typographer, which further expands on the authenticity of the brand.
APPLICATION
