System Thinking: Glico
Exploring brand flexibility through systematic iteration and packaging design.
PROJECT DETAILS
Timeline
Fall 2025
Deliverables
Visual System Development, Product Packaging Application
Overview
The Glico Running Man billboard has connected Osaka's Dotonbori community since 1935 as a symbol of health, energy, and one of Japan's most visited attractions.
The Challenge: Create 50 variations using only the billboard's original colors and graphic elements. No new shapes. No additional palette.
BRAND TOOLKIT
Ezaki Glico Co., Ltd., the food manufacturing company that the Glico Running Man billboard belongs to, offers no official design file only what's photographed online. To overcome this, I hand-recreated each element to build a flexible brand system for my 50 iterations.
EXPLORATION
APPLICATION
This billboard sells sells nostalgic candy and snacks, like Pocky.
So I brought the exploration full circle: Pocky boxes featuring iteration-based flavor designs, complete with custom nutrition labels and flavor names that celebrate the constraint-based process.
