Art directed the visual identity for Boston Hacks 2025, the largest student-run hackathon on campus, using a Frutiger Aero aesthetic applied across social media, web, and event materials.
PROJECT DETAILS
Team
BostonHacks Design Team
Timeline
Spring 2025 – Fall 2025
Deliverables
Website UI Design, Social Media Graphics, Event Merchandise
Overview
BostonHacks is an on-campus organization that leads Boston University's largest annual, student-run hackathon each fall.
I pitched a Frutiger Aero-inspired aesthetic, characterized by glassy textures, sunny landscapes, and nostalgic Y2K culture, which was selected to guide the event's brand direction.
APPLICATION
